Last year, before the pandemic was announced, the radio recorded the lowest ratings in history.
George Bradley likes to watch the Oscars. The 28-year-old Briton now living in San Diego may stay up all night in his home country just to watch.
Although you are in the correct time zone, you are not interested at all. This is mainly due to the pandemic.
He said: “For me, the growing dominance of streaming services makes the Oscars less glorious.” “When you recognize a movie on the big screen, you won’t get that warm, fuzzy feeling.”
Some people see them for love, others are obsessed with hatred, and others end up defecting like Bradley, but the truth is that since the coronavirus closed cinemas and live performances, the award ceremony has suffered losses. . However, the decline in ratings for the reward night started long before the arrival of COVID-19.
For most of this century, Oscars attracted 35 to 45 million viewers, usually second only to the Super Bowl. Last year, before the pandemic was announced, ABC’s hostless broadcast recorded the lowest number of viewers ever recorded, reaching 23.6 million viewers, a 20% decrease from the previous year.
Just a year later, the pandemic-era Golden Globe ratings plummeted to 6.9 million viewers, a 64% decrease from last year, and barely more than 2008, when the writers’ strike forced NBC to announce the winner at a press conference. According to data from Nielsen, the audience measurement company, the show attracted 18.4 million viewers before it closed last year.
In March, the Grammy producers avoided Zoom’s clumsy performance, which showed the characteristics of other awards shows and did not get the performance of some of the industry’s biggest stars. According to Nielsen’s data, the TV and streaming broadcast audience of CBS broadcast reached 9.2 million, the lowest number on record, and a 51% decline since 2020.
John Bennardo, 52, is from Boca Raton, Florida. He graduated from film audiences and screenwriters, and mainly runs video business for corporate clients. This year is useless for the Oscars.
He said: “I love movies and I want to one day win my own awards at the Oscars.” “I watch movies every year and then absorb them. I participate in competitions, try to choose winners, and try to watch all the movies. . But some changes have taken place this year.”
For starters, he has not seen a movie nominated for any awards.
“Maybe he will watch’Zach Snyder’s Justice League’. It may be shorter,” Bennardo mocked the Oscars.
Like other award shows, the Oscars ceremony was postponed due to pandemic restrictions and security issues. The show has only been postponed three times before, but it has never been advanced. Organizers scheduled it for April 25th in June last year, instead of the usual February or early March.
This will also be part of the driving force behind Oscar fatigue. Former fans of the show said that another problem is having to watch the nominated movies on a small screen and find out when and where they can be watched on streaming and on-demand services. For some people, this is a lot of confusion.
Priscilla Visintine, 62, is located in St. Louis, Missouri and was expecting to win an Oscar. She attends parties every year to watch the party, and usually dresses elegantly on occasions.
He said: “Undoubtedly, the closure of the theater caused my lack of interest this year.” “I don’t feel any fuss about the Oscars.”
But not all fans have given up their favorite awards ceremony.
In Knoxville, Tennessee, 50-year-old Jennifer Rice and 22-year-old son Jordan ran for many years to watch as many nominated films as possible. He said that in the past few years, this has been their “February frenzy” and has documented their predictions graphically. Through working in a beauty company, she was even able to participate in the 2019 Oscars.
“My other two sons, 25 and 19 years old respectively, are not interested in the Oscars. Rice said that this is a very special thing for Jordan and me. “The Oscars actually pushed us to watch We may never have chosen a movie. I am not excited this year, but we are still trying to see everything before the awards ceremony. “
From food insecurity and work interruptions to the isolation and dilemmas faced by isolation from their parents, many viewers are experiencing real-life suffering. The award shows less escapism and attractiveness than ever before, and often relies on pre-recorded The performance and the zoom frame are done. Nominee. In addition, statistics show that young people generally have little interest in television.
Pierre Subeh, 22, from Orlando, Florida, is a movie lover and film producer. He stopped watching the Oscars in 2019.
“We can hardly focus our attention on TikTok for 15 seconds. How do you expect us to sit down and watch the four-hour awards ceremony full of outdated offensive ads and jokes? We live in the age of content planning. We need algorithms to figure out what we want to see and show us the best,” he said.
Subei is a Muslim immigrant from the Middle East, and his cultural tolerance is rarely seen in mainstream cinemas, let alone Oscars.
“They only mentioned us when they were talking about’Aladdin’. I had no motivation to get my family together on Sunday to watch the four-hour awards ceremony, which never mentioned our culture and religious beliefs. He I added that as Muslims, we account for approximately 25% of the world’s population.
Jon Niccum, 55, of Lawrence, Kansas, teaches screenwriting at the University of Kansas. He is a film producer and has served as a film critic. He and his wife hold an Oscars ceremony every year, attended by 30 guests, including money bets on winners and prizes. Due to the pandemic, this year will only be for his family, but it is at stake.
Watch the best movie at home? He said, in general, “This is not satisfactory.” Is it enough to watch the broadcast of the Oscars?
“I haven’t missed the Oscar for 45 years. Nick Combe said that I will see it every minute of the party.
In Medford, New Jersey, 65-year-old Deb Madison (Deb Madison) will also watch her performance since she was a child, and her mother took her to a movie for the first time.
In 2018, during a motorhome trip with her husband, the two of them rode bicycles to Carlsbad, New Mexico, looking for a place to watch the Oscars. The return journey was in the dark. A year later, when he was serving the front desk at a large gathering in Philadelphia on the night of the Oscars, the coordinator laid the cable and provided him with a small TV, which was hidden under his desk for him You can watch childbirth.
Madison said that this year, trying to keep up with the identity of the nominees killed their enthusiasm.
“I’m a fan of red carpets and dresses and’OMG, I can’t believe what she wears.’ Another thing is that I am not interested in seeing actors in their home environment,” he said with a smile. “This year, if I miss it, it won’t be a tragedy. No one needs to lay cables this year. But I still like movies.”