Public figures use their popularity to change people’s behavior.Obviously, the use of Covid vaccine has not been so successful
new York.-Pellet, Dolly Parton and the Dalai Lama have nothing in common except for the following: In a few days in March, they became the latest celebrity case study on the health benefits of the Covid-19 vaccine.
This is not the first time that public figures have used their reputation to change the behavior of ordinary people. In medicine, celebrity endorsements tend to echo or reinforce the messages that health authorities are trying to promote, whether for vaccines or other medical treatments. In Russia in the 18th century, Catherine the Great vaccinated against smallpox as part of her nationwide promotion of the program. About 200 years later, Elvis Presley performed on the backstage of the “Ed Sullivan Show” and was vaccinated against polio to help reach high-risk teenagers.
But is the star-studded endorsement really effective? unnecessary. Epidemiologists say that there are many warnings and potential dangers, and there is little scientific evidence that approval can really increase the acceptance of vaccines.
With the acceleration of the global vaccination campaign, viewing the much-watched endorsement has become one of the newest and strangest online ceremonies in the Covid era.
In Europe, images of male politicians posting shirtless photos have caused many memes.
These positions are eye-catching because while the U.S. and other regions are skeptical about the Covid vaccine, they have enabled millions of people to immediately understand the basic principles of immunization, injections, and all vaccines. For example, the quick recommendations from Pere, Parton, and the Dalai Lama in March attracted more than 30 million followers and triggered hundreds of thousands of interactions on Twitter, Instagram, and YouTube. In April, singer Ciara hosted a star-studded NBC special to promote vaccines. Former President Barack Obama and his wife Lin-Manuel Miranda, Jennifer Hudson (Jennifer Hudson), Matthew McConaughey and others participated in the show.
Tracy Epton, a psychologist at the University of Manchester, said in an email: “This kind of endorsement is especially important if the trust in the government or official sources is low.”
This was the case in the 1950s. Elvis Presley agreed to receive a polio vaccine to help the National Infant Paralysis Foundation reach out to the population and young people. “It is difficult to educate and inspire through traditional media.” Stephen E. Maud Said (Stephen E. Mawdsley). , Professor of Modern American History, University of Bristol, UK.
Dr. Mozley said: “I think Elvis makes vaccination look cool, not just the most responsible thing.”