A series of internal company reports obtained by the Wall Street Journal (WSJ) reflect the American company’s efforts to attract adolescents, preteens and children groups to use its products.
Madrid. (Portaltic/EP) Facebook’s popularity is falling among its youngest users. It has seen its active young users drop by 19% over the past 2 years. The company is now concerned about 2023, when this number could fall to 45%.
This can be clearly seen from a series of internal Facebook reports obtained by the Wall Street Journal (WSJ), which reflects the American company’s efforts to attract adolescents, preteens and children groups to use its products.
Facebook’s recent project to attract users under 13 (the minimum age for its services) focuses on products that are already available, such as the Messenger Kids messaging app or the launch of an Instagram version for children under 13. This week, suspended.
The Wall Street Journal has reviewed documents that show Facebook’s extra efforts with preteens (10-12). This is the minimum age to qualify for adult services and the law cannot access their data.
Children have been online since they were six years old, thanks to the rise of mobile phones and tablets. In an internal report, Facebook stated that we cannot ignore it and have a responsibility for solving it.
Facebook’s product strategy, instead of the current product strategy, has children’s products and children’s versions, which will be divided into different age ranges: adults, older teenagers (16 years or older), 13-15 years old , Prepubertal (10 to 12 years old), 5 to 9 years old children, and 4 years old and younger children.
In response to the Wall Street Journal’s report, Facebook assured that, through its research and programs, it would not try to recruit users who were too young to use its services, and that in the past six months, it has not reached the minimum age. 600,000 accounts have been deleted. .