NEW YORK (AP) — Target will no longer open its stores on Thanksgiving Day, making permanent a shift to the unofficial start of the holiday season that was suspended during the pandemic.
Last year, to limit the crowds in stores retailers had to make what was once a weekend shopping frenzy into an extended event with holiday sale beginning as early October.
The forced shift was a positive move.
U.S. holiday retail sales increased 8.2% over the previous year in November and Dec. The National Retail Federation expects that the record will be broken this year with a growth rate of between 8.5% to 10.5%.