Minnetonka, the shoemaker, apologized for taking advantage the culture.
“We offer our deep and meaningful apologies for taking advantage of the sale of Native-inspired designs without directly honoring Indigenous culture or communities,” said Minnetonka CEO David Miller.
The company, well-known for its moccasins said that it was committed to taking a more active and public position in supporting indigenous communities.
Miller has reiterated Minnetonka’s non-indigenous ownership and has made five promises to Native American communities.
Miller stated that the company is making an effort to hire Native American workers. Miller stated that the company’s brand will change to better reflect its Native American influence. Minnetonka plans to work with Native designers as well as build business relationships and partnerships with Native companies. Miller also stated that he was committed to contributing funds to Native American causes.
“We will continue in a way that recognizes and honors Native American culture, design and the people who have influenced our brand and company,” Miller said.