LEGO announcedMonday, the company announced that it would work to eliminate “gender bias” from its products.
After the Geena Davis Institute conducted an investigation, the company made the announcement.
LEGO reported that while research shows that girls are ready to take on the world, society is not ready to support them in their development through play.
LEGO stated that the study showed that girls are encouraged to take part in more creative and artistic programs while boys are encouraged to pursue STEM-related activities.
The company stated that its products were still more relevant to boys than they were for girls, although they were considered inclusive.
LEGO reported that 76% parents polled said they would encourage their son to play LEGO. Only 24% stated that LEGOs would be recommended to their daughter.
The company stated that it is committed to making LEGO more inclusive and ensuring children’s creative aspirations are not restricted by gender stereotypes.
The company also stated that it will be working closely with the Geena Davis Institute in order to ensure LEGOs are not influenced by gender or other harmful stereotypes.