LEGO announced Monday that it will be working to remove “gender bias” from its products.
After the Geena Davis Institute had completed a study for the company, the announcement was made.
“The research findings show that girls are ready for the world but society isn’t quite ready to support their growth through play,” LEGO said.
LEGO claimed that the study revealed that girls are generally encouraged to participate more in cognitive and artistic programs while boys are more likely pushed towards physical and STEM-like activities.
According to the company, its products are still more relevant to boys, even though they are perceived as inclusive.
LEGO claims that 76% of parents polled would encourage LEGO play to their sons. Only 24% of parents polled said LEGOs would be recommended to a girl.
“The company is committed to making LEGO play more inclusive and ensuring that children’s creative ambitions – both now in the future – are not limited by gender stereotypes,” the company said.
The company states that it will work closely with Geena Davis Institute, to ensure LEGOs do not have gender bias or harmful stereotypes.