Yeezy’s first pair of shoes Kanye West’s black sports boots were publicly unveiled at the 2008 Grammy Awards.
A pair of slippers Nike Air Yeezy 1 They are inspiring rappers dressed Kanye West, Was bought $1.8 million On a dedicated investment platform, Sotheby’s auction house announced a triple record of this transaction on Monday.
To date, the record for this pair of sneakers has been maintained by Nike Air Jordan 1s, which sold for $615,000 after being auctioned off at Christie’s in mid-2020.
The current record is from some black Kanye West sneakers, Unique model. They are the first pair of Yeezy models publicly displayed at the award ceremony. Grammy Awards 2008. It was just a prototype at the time, and the model developed later did not go on sale until April 2009.
Recordings are a new sign of the vitality of this market. Ten years ago, this market was nothing more than a niche market. Now it is attracting more and more interest from the public and top collectors. According to analysts at the financial company Cowen, Collector sneakers for resale By 2030, it may represent a global market of 30 billion U.S. dollars.
Los Yeezy They were acquired by Rares, a platform launched by Gerome Sapp, a 40-year-old former professional football player, in late March.
The platform allows individuals to invest in very rare shoes, which they cannot buy on their own due to the high price.
Through this process, Rares obtained a pair of sneakers from a collector, and then introduced some kind of bag on the platform. Then, everyone can buy the pair of stocks, just like a company listed on the stock exchange. stock market.
Then can be resold Sneakers on the platform. Prices vary by bag, depending on supply and demand.
Yeezy sells for more than Sotheby’s They valued them at just over a million dollars.
For this auction, Sotheby’s directly contacted the buyer and seller collector Ryan Chang.
For Brahm Wachter, head of streetwear and new collections at Sotheby’s, the price increase “shows that Kanye (Western) is one of the most influential designers of our time.” “.
Before collaborating with rappers, producers and fashion designers, Nike was only named after famous athletes.
The Air Yeezy 1 series was released in a limited edition in 2009, followed by Air Yeezy 2 in 2012. Today, the trading price of Air Yeezy 1 pair is usually between US$2,000 and US$4,000.
But the following year, Kanye West (Kanye West) terminated the cooperation with Nike (Nike), estimated that his profit margin was insufficient.
Then, in 2014, he teamed up with Adidas to create a brand dedicated to Yeezy. An internal report by UBS, the Swiss bank, stated that this is a huge best-seller, and by 2020 it has generated approximately $1.7 billion in revenue.