Finally: a fully Dutch film production on Netflix. Forever Rich and especially protagonist Jonas Smulders have the honor. Tomorrow, October 1, you can stream the rock-hard gem.
Metro video called Jonas Smulders (27) instead of joining him, because the Amsterdammer has been working in Sicily for three months. “Work six days a week and then sleep in for a day. But the food is good here.”
Of course, Netflix has already let viewers enjoy films and series from our country. But then it was, for example, a collaboration with Belgium (Undercover), a partial production (Ferry) or a purchase (Just Say Yes). In front of Forever Rich that does not apply. Netflix produced the film. Jonas Smulders plays the lead role of Rich, a pop artist. However, he is just as attractive in his pocket as he is on his resume.
Jonas Smulders, a man who thinks deeply about his roles and isn’t always in the big movies (a lot) of arthouse movies, is a great example of a man who takes time to consider what he wants. His acting skills are always appreciated. For example, he was chosen by the Berlin Film Festival as one of the Shooting Stars. A title of honor, with the European movie market watching carefully. That’s what Smulders does every day. Including in Nobody in the City, The East on Paradise Drifters and in series like dead quiet on Dutch Hope. Even (or also) his imitation of football star Frenkie de Jong in The TV Canteen liked it. And – so saw Metro al – as a successful pop artist who goes completely in the wrong direction within 24 hours. It fits Jonas Smulders as a glove. Give him a silver grill in his mouth and he’s all over it.
In the action drama Forever Rich Richie – actually Rick – is about to become the biggest artist in the Netherlands. But just before an important performance in the Ziggo Dome, he is robbed of his showpiece by a group of armed teenagers; an expensive watch. Richie views this Rolex as an example for youth. It is possible to achieve anything even if you have never had a father or a mother who drinks (Hadewych Minis with whom Richie has a long-standing love-hate relationship). If the images of the humiliating robbery and later sex videos viral a feverish cat-and-mouse game ensues. Richie is determined to restore his image, and he may lose everything he has built over the years. He’s especially interested in a Sony contract that will allow him to earn three albums and three million euros each year. The Netflix movie Forever Rich is in line with the series Mocro Mafia from Videoland. Rock hard, dark and ruthless, with a lot of slang. In the film there are also beautiful roles for, among others, Daniël Kolf and Sinem Kavus. Directed by Shady El-Hamus (De Libi).
You are in Sicily now. Richie has taken your line and you are now a mafia member.
Jonas Smulders: „That certainly could have been done, haha. Jessica Woodward’s film is in progress. It’s an American, Belgian, American, Belgian, and Dutch coproduction. It is about the film adaptation of the book The Desert of the Tartars, an Italian classic. I have been in Sicily for two months now.”
Are you susceptible to a life as your character?
“No, actually not at all. I am busy with very different things in life.”
Then the role as Rich, who is so far away from you, must be really cool.