El Buen Fin can be a great event for both users and small- and medium-sized businesses. However, it is important that you have a solid strategy.
The 10th of November will see the official opening Good End 2021The biggest sales event of the year, where both online and physical businesses of all types participate.
We have provided some tips for users to better take advantage of the Good End. Small and medium-sized businesses must follow the same strategy to increase sales and avoid fraud while the Good End lasts. The end.
We spoke to Elisa Fuentes VP Enterprise Sales of Adyen, a Dutch payment company that specializes in allowing all kinds of businesses and companies to make electronic payments.
Condusef statistics indicate that around 1,934 millions payments were made between January 2021 and June 2021 in electronic and traditional businesses. However, 21.1% were made electronically.
However, to be successful at events like El Buen Fin, you need to not only accept electronic payments, but also have a clear objective, which must be optimizing the shopping experience.
The “Shopping Experience” is key to online commerce’s continued growth. In a global survey, 39% of buyers return to a store if they offer a good user experience regardless of price ”, mentioned Elisa Fuentes.
It is essential to understand your clients to be able to create strategies that are based on their needs and desires.
These strategies are not for everyone, but they can be a great way to increase sales in your business.
Also, optimize your experience buying products on your smartphone. According the AMVO figures, 98% of Mexican buyers buy their products using their smartphone. Therefore, your eCommerce platform should be compatible with any smartphone.
The situation doesn’t end there. Elisa Fuentes offers another suggestion: to use conversational commerce, such as WhatsApp Business.
However, she reminded the executive that cybercriminals can also use events like the Good End to generate more fraud. She however assured that Adyen’s clients were protected against such suspicious activity.