Both companies have something to gain, there are no losers.
After many months, the first sentence was issued in the Epic-Apple trial. And I am referring to the “first sentence” because Epic has made public its intention to appeal the decision of Judge Yvonne González Rogers.
Jason Schreier of Bloomberg and Sean Hollister from The Verge mentioned that neither company won the trial. Apple celebrated the victory while Epic CEO Tim Sweeney said that it was not a victory for users or developers.
First, the judge ruled that Epic had breached its contract by implementing its own payment method in order to later cause this lawsuit. He also said that Apple and its practices in the App Store were neither monopolistic nor anticompetitive.
We have a few suggestions. Epic will pay 30% of $ 12,167.719 millionsBetween August and October in Apple ecosystem, the company earned income through its direct payments system.
Epic’s poor practices will result in Apple receiving just over $3.6 billion. It will however be necessary to increase the percentage for income between October 2020 to August 2021.
Epic also lost millions of dollars. The company also lost millions of dollars due to Apple’s decision to remove the game from its App Store. While it is true that the game is not available on all platforms, Apple’s generated the most income. The company made 614 million dollars in total income during its 2 year existence, and that was only with iOS.
Epic was ultimately unsuccessful in its mission of “free Fortnite”, and the judge ruled that Apple was within its rights to deny the return of the App store (even for eternity).
Because Judge Yvonne González Rogers mentioned that Apple had anti-competitive practices, the company will have to allow developers to establish external links to buy subscriptions and digital goods from their own websites.
It does not necessarily mean Apple should accept third-party payment in the App Store. Instead, developers can warn users that they may be able to pay less if purchased from its website.
This applies only to the United States.
According to The Verge Apple makes approximately $ 19 billion from applications and in-app purchase. This means that if all US developers take advantage of the change and US users stop subscribing to the App Store and start paying for their purchases there, Apple could lose 6.3 billion dollars annually.
Developers are not able to convince customers to pay outside the App store. Users have to accept that Apple is safe and secure.