Fighting ghosts, nearly 40 years later is still a profitable business.
The latest attempt to revive Ghostbusters is drawing a large audience to theatres. And, like many dramas of the pandemic era’s period, the highly-regarded “King Richard”, is in trouble.
According to the studio’s estimates on Sunday, out of reverence for nostalgia and some high-profile cameos, “Ghostbusters: Afterlife” opened with a box office of $44 million in 4,315 locations, exceeding industry expectations. This Sony film, directed by Jason Reitman, stars Paul Rudd and Finn Wolfhard. The movie will be shown only in theaters.
The first weekend in “The Afterlife,” however, is behind Paul Fegg’s Ghostbusters with Melissa McCarthy & Christine Wegg which had a boxoffice revenue of 46 Million in June 2016. Dollar. About half the production cost for the “afterlife”, however, is less.
Paul Dergarabedian (comscore senior media analyst) stated that “this is a very reliable figure.” “Part of it is exclusively distributed in theaters. This shows that even after about 37 years of originality becoming a cultural phenomenon, the brand is still very strong.”
Other high-profile products at the weekend were less satisfactory. Will Smith stars as King Richard, the father of Serena Williams and Venus Williams. King Richard was critically acclaimed TV show. It brought in $5.7 million revenue from 3303 locations, which was almost half the expected amount. The Warner Bros. film was simultaneously shown in theaters and on HBO Max.
Jeff Goldstein, Warner Bros. head of domestic distribution, stated that “it does exist and it does not exist.”
“Obviously, more avid moviegoers are coming back, but they are more reluctant to do so if they are not already.”
While blockbusters are still popular, it is difficult to attract a large audience during a pandemic. The average price for a debut film was $3 million. Aretha Franklin’s biopic “Respect” was one of the most popular releases, with an opening price US$8.8million.
The prospects for King Richard are promising with Rotten Tomatoes and spectators as well as a 92% fresh rating at the runway of the long-term Awards Season. Although “Green Book” was released Thanksgiving weekend at $5.5 million, it had already earned $85 million in box office revenue by the end 2018 awards season.
The pre-pandemic box office is still far below its peak. The weekend before Thanksgiving typically brings in about $200 million in ticket sales. However, this weekend will bring in $83 million net income.