In just a few years, the cannabis sales business has changed.The U.S. cannabis market is worth 33 billion U.S. dollars
new York- Thanks to the constant changes in regulations and business landscape, the cannabis business in the United States has transformed from an underground company to a high-end brand in just a few years.
Most states now have some form of legal cannabis, including medicinal or recreational cannabis. According to the analysis of research company Grand View Research, the current US cannabis market is worth 33 billion U.S. dollars. By 2028, this number is expected to grow to 84 billion.
However, although the cannabis world continues to expand, the industry is still dominated by the vast majority of white people, and it is difficult for people of color and LGBTQ to enter. A 2017 survey conducted by Marijuana Business Daily found that 81% of cannabis business owners and founders were white. The ratio of Hispanic owners to founders is 5.7%, compared with 4.3% for blacks and 2.4% for Asians.
In addition, non-ferrous communities continue to receive disproportionate punishment for cannabis-related crimes. A 2020 report by the American Civil Liberties Union (ACLU) showed that blacks are 3.6 times more likely to be arrested for possession of marijuana. During the AIDS crisis, cannabis was one of the few pain relief treatments offered to patients, prompting the LGBTQ community to promote its legalization. These experiences are the background to the current efforts in the industry to achieve equality and entrepreneurship.
Cannabis activist and executive director of the Social Impact Center Felicia Carbajal (Felicia Carbajal) said: “We provide people with a unique opportunity for conscious capitalism.” Carbajal said that as more and more Of people of color and LGBTQ participating, “We can force the industry to change and find some value.”
For Carbajal, this means creating equal opportunities and protecting people from abusive business practices, exploitation and token participation.
On the other hand, to enter the cannabis industry, you need to define the type of work you want to do and your motivations.
“Know your offer,” said JM Balbuena, founder of Synergy, a California cannabis consulting company. “If you can identify problems in space and provide solutions with unique features and copy them to other companies, you can create a viable company.”
However, just because your skills are transferable does not guarantee that you are suitable for this rapidly changing industry. Those who succeed have two main driving forces: the passion for the cannabis plant and the reason, said Gracie Morgan, chief operating officer of MedLeaf Delivery, a cannabis delivery company in Oceanside, California.
Morgan said: “To be as attractive and fresh as the industry, you need to constantly change direction” to keep up with changing regulations and market conditions. “People who change their address through work usually work in the industry for no more than three years. In order to be successful, it is important to determine your “why” beyond the meaning of money.
The marijuana career is not limited to owning a pharmacy or working in sales. There are many supplementary opportunities, such as accounting, marketing and hiring clerks. For this type of work, you can start your own consulting company or join an existing consulting company. These jobs have lower barriers to entry for people in underserved communities because they don’t require the same expensive licensing process as pharmacies and other companies that have direct contact with cannabis.