Mark Zuckerberg’s proprietary app believes that personalized advertising can help small businesses.
Madrid (Portaltic / EP). -Facebook and Instagram have begun to send notifications to their users, which coincides with the emergence of new privacy options in iOS 14.5, requiring them not to deactivate tracking of third-party service activities in order to maintain free services as an excuse for advertising.
The American company explained in a statement that it will show users an “educational screen” in which it will provide its version with more context for ad tracking of Facebook and Instagram users.
As part of this notice, Instagram continues to ask users not to deactivate this advertising feature in order to “keep Instagram free” until users accept the restrictions allowed by iOS 14.5.
In addition, the company Provides more detailed information to explain its advertising personalization system, and explains that the system uses user activity tracking data to provide personalized advertising, and if the user chooses to disable it in the settings, it will restrict the use of activities in other services .
Notifications from Facebook and Instagram also report that these changes are due to Apple’s introduction of privacy updates in iOS 14.5, and that personalized advertising can help small businesses.