A Morgan Stanley survey found that one in ten Europeans would consider quitting their job to generate content on TikTok.
TikTokYouTube, Twitch and other social networks provided a solution for millions who lost their jobs in the pandemic, and were looking to make the most of the hours they spent at home.
According to a survey, around one in ten Europeans have thought about quitting their job and earning money through digital platforms. Morgan Stanley.
The Great Resignation is also known as the Post-Pandemic Trend. It is the tendency for people to quit the workforce despite the fact there is a shortage of labor. This translates into more job opportunities and is slowly being reactivated.
One third of Europeans who were surveyed said that they earn some income selling products online and creating content for platforms like TikTokYouTube or exchanging non-fungible tokens.
People with clerical jobs in engineering, finance, manufacturing, and information technology were most affected by this trend.
This is why people earning less than 40000 euros per year seem more ambitious. Over 80 percent were employed full-time.
TiktokThis new player is here to stay, and to compete against the major content platforms. This has led to millions of people logging in to the app, which makes it harder to stand out among so many others.
It might be a temporary “boom” from the environment in which it is occurring, but eventually it will stabilize and people will return to their regular activities and traditional sources of income.