Telecom companies try to formulate more targeted plans based on this bet to restore market segments monopolized by virtual mobile operators.
Digital users have become accustomed to the personalization of their services to a large extent, and many people have decided to provide information to algorithms to provide tailored services and a smarter shopping experience.
ATT is understanding this information and has launched Armalo, a modular plan that can integrate social networks or Internet meeting records according to user needs. This plan is different from the prepaid plans owned by other operators because it can be customized, which may be attractive to some people.
Although this format is not entirely new, it is because some virtual mobile operators (MVNOs) use this type of bet as their distinguishing factor and have succeeded in the pandemic. By the end of the fourth quarter of 2020, these mobile phone companies lacking their own networks have achieved revenues of 595.5 billion pesos, an increase of 94.7% over the same period last year.
However, in addition to trying to redeem the market segment won by MVNO, the information that this service can generate for ATT is valuable information.
Digital users have become accustomed to the personalization of their services to a large extent, and many people decide to provide information to algorithms to provide tailored services and a smarter shopping experience.
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