There’s no question the pandemic changed our lives in many ways. One of those is the kitchen. The popularity of home cooking is on the rise in America. People are seeking out all resources to help them.
One YouTube cooking page is called Welcome to Nealville. Now, where is Nealville? Well, it’s the kitchen of Jaywanna Neal and her two scene-stealing sons.
“I’ve got my two chefs with me,” Jaywanna said in a video. “We’ve got Maliki. We’ve got Christopher.”
Jaywanna started her YouTube channel for how-to cook last year. All the great stuff is included.
“We have lasagna, spaghetti, pies, cakes,” she said. “One of the most popular things on the channel is my banana pudding.”
Jaywanna’s rule above all is her motto.
“It’s your kitchen! Do what you want!” she smiled.
Jonathan, a husband and father, produces the videos. Jaywanna and her boys manage the content. The team works together to bring back the dinner plate.
“At the table is where you find out most of the things about your family,” Jaywanna said. “Food just helps bring you together.”
Jaywanna isn’t the only one feeling this way. There are many signs that people are shifting away from making frozen pizzas by microwaving and learning how to cook.
According to NPD Group, sales of cookbooks are up 42% in 2019 compared to last year. In addition, bakeware sales are up 18% over the year prior to the pandemic. According to NPD’s subscription video track service, streaming viewership for “The Great British Baking Show” on Netflix is up over last year by 10%. Trends that began with the pandemic continue to grow.
“The pandemic hit, so everyone was in their houses,” said Jaywanna. “When people can’t go out and restaurants begin to close early and you have a family, they wanna eat!”
Jaywanna believes the pandemic that brought new interest in cooking has helped increase her subscribers for her how-to channel.
“They think their mom is YouTube famous!” she laughed, referring to her boys.
Jaywanna values the nation’s move towards more home cooking, family time, and less stress. She adopted Maliki and Christopher from Youth Villages in the aftermath of the pandemic. She became their mother.
“To know that I was able to take two little ones and bring them to a family that has love, it means everything,” she said.
Teaching lessons with love That’s Nealville.