Tomorrow is the start of the Week for the Clothing Library. This concept works in the same way as a regular library but it has clothes instead of books. There are currently twenty clothing libraries in the Netherlands. Eight of these eight libraries take part in the Week of the Clothing Library. This is the future of fashion.
Metro Nanette Hogervorst is the coordinator of the Week of the Clothing Library. She also founded the Sustainable Fashion Gift Card. We spoke about borrowing clothes.
You can borrow clothes rather than buying them. The American concept of clothing libraries is much more well-known than it is in the Netherlands. Hogervorst claims that over the past three decades, their popularity has ‘increased tremendously’ in the Netherlands. The brand is an American example. ‘Rent The Runway’. You can borrow clothes online from this company for a fixed monthly amount. The brand is so beloved that it went public in October.
The majority of clothing libraries in the Netherlands are run by women who stand for style, sustainability, and innovation. Hogervorst says they are strong because they dare use this new model of business with ambition in order to succeed in the market. However, this concept is not widely known.
However, clothing libraries aren’t new to the Netherlands. Some have been around for several years. Hogervorst: “Many people are still unfamiliar with it and they have many questions about how it works, for example. The Week of the Clothing Library is a way for us to spread the word about the concept. Many girls are interested in sustainable fashion and tell us that they have not heard of our concept. So there is still so much to gain.”
How does a clothing library function? Hogervorst said that each library is different. Some libraries offer subscriptions and others have a stripcard. Other libraries charge per item. Hogervorst suggests that it is crucial that you choose the right library style. “Each library has a completely different style. Moreover, some libraries are in a somewhat higher segment than others,” says Hogervorst.
A blouse costs 50 cents per Day at a clothing library, while four other items cost 49.99 Euros per month at another clothing library. “When you like a piece of clothing, you can often buy it at a discount. That way you know for sure that you don’t make a bad purchase.”
At the clothing library “you really share clothes with each other”. Hogervorst also points out that it takes many borrowings to build a library. This is why it is crucial that clothing lasts for a long period of time. In this loan model, it is important to ensure that the clothing is high quality. Hogervorst says: “As a customer you can wear clothing that is normally too expensive, such designer clothing.”
Borrowing your whole wardrobe is unnecessary and not recommended. I only purchase the essentials and expensive items. I add variety with the products I borrow.” According to Hogervorst, the clothing libraries can certainly make a difference when it comes to the environment: “Ideally, less clothing will be produced in the future because less is needed.”
Activities will be planned for the week in Amsterdam and Zutphen as well as The Hague, Utrecht, Utrecht, and IJsselstein. Here you will find an overviewThe entire program.