Amazon and Apple came to a restrictive agreement which did not permit Beats distributors to operate on the Amazon platform.
A new fine afflicts AppleAnd AmazonThe Competition and Market Regulator of ItalyIt sanctioned companies that had more than 200 million euro for establishing restrictive agreements that would prevent legitimate distributors from operating.
According to the antitrust authority both companies came up with a restrictive agreement which did not allow any distributors of Apple products. BeatsYou can also sell on Amazon.
The sanction was therefore imposed at 68.7 millions euros for the electronic commerce giant, and 134.5million to the signature of block. It also ordered that the restrictions be lifted.
When we consider that there are competition restrictions on the Measure, it has a significant impact AmazonIt represents at most 70% of electronic product sales in Italy, with at least 40% represented by the platform’s retailers.
Amazon responded to this fact by expressing its total disagreement and stating that it would appeal the ruling because it was disproportionate and unjustified.
He added that the agreement will allow Italian customers to find the most recent products. AppleThese are the best of BeatsOn its platform, you can benefit from a catalogue that has more than twice the number, better offers, and faster shipments.
The middle of the year is National Commission of Markets and Competition of SpainA sanctioning file was opened for a similar case, so this is not the first or last time these firms will be accused.
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