Most people who shop online don’t have the confidence or the ability to share their personal information in order to make purchases.
Our country is seeing more people buy online using different platforms. However, a survey revealed that 74% of respondents are not confident about sharing their personal information on the internet.
This is due to the fact that users are attracted by misinformation and threats, which makes them distrust other platforms when they make purchases, especially if they ask users for personal information.
Bayonet is a platform to prevent fraud and optimize electronic payment transactions. It found that 74% percent of users surveyed don’t have the confidence to give their personal information, even on trusted platforms, such as Amazon and Mercado Libre.
Fintech companies are a key element in promoting and building confidence in Internet shopping. They offer a way for people to be included financially and focus on the user, rather than on their financial needs.
“The growth that Fintech companies have had in recent years is undeniable, however, there are still many challenges ahead for them to develop their potential, one of them is trust, which triggers others, such as the security of your personal data. ”Says José Andrés Chávez, CEO and Co-founder of Bayonet.
Fintech companies can face major problems when it comes to the confidence that users provide certain data online. This would allow them to ensure that they are not being scammed, and that their purchases are safe.
This means that users don’t need to have a smartphone or an internet connection in order to view an offer or purchase what they want.
This is how Fintech companies and online sales platforms need to protect themselves from any kind of attack. The goal is to prevent risks and assure their clients that they can buy online with no major problems.
The penetration of financial products has increased by leaps and bounds. However, there have been threats to the trust of users, especially at the higher levels of architecture and sophistication.
Trust must be built with facts and not just words. Companies should make every effort to explain how they operate, why their customers money is safe with them, and what benefits they receive by joining them. Bayonet CEO.
This is according to the AMVO 2021 online sale study. 80% of respondents said they don’t think that fraud will occur, and 74% of respondents are not comfortable giving out their personal data.
The same study also shows that 81% of those who don’t buy online will consider it if there is a security plan to prevent fraud.